Hetty Startup, public historian

working to enrich place-based learning

Why And How We Trademarked Fire Cider

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Fire Cider Recipes

Holy wow, we have been totally overwhelmed and caught off guard by the response to our trademark over the last few days. There are only three of us and we don’t want to respond to anyone from a place of fear or anger.

We 100% hear your concerns! You want ‘fire cider’ available to everyone always and we agree with you! We trademarked the phrase with the intention of protecting our business from bigger players in the natural foods industry, not to persecute folks making home remedies and selling their remedies on a small scale. We sincerely apologize for the confusion and fear this has created. Currently, ‘fire cider’ is not a generic term as recognized by the USTPO. Fire Cider was not protected in any way before we registered it. That is why our application was accepted and our trademark granted.

So, what can we do? How can we safeguard…

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